Customer relations refers to the practice of managing and maintaining positive interactions with customers, in order to build strong relationships that foster loyalty and repeat business. It involves understanding customer needs and expectations, providing excellent service, addressing any concerns or complaints promptly, and creating a positive experience for each individual customer. The goal is to ensure that every interaction with the company leaves the customer feeling valued, respected, and satisfied, which can lead to increased sales, positive word-of-mouth advertising, and long-term loyalty.